WhyProduct.com
WhyProduct.com
Product Portfolio
Meet some of the products I've helped bring to market, and developed as offerings in recent history.
RealWear Cloud.
We launched RealWear's first SaaS offering. RealWear Cloud cut onboarding from literally days of manual configuration, to just minutes. Removing heavy friction that was blocking use and scale.
A focus was put on 'user' first control, ultimately scaling DAU of devices in customer environments.
A Product led sales strategy was deployed enabling users to scale use of the products, while maintaining a sales led mechanics for this channel led business.
What was involved:
- Strategic positioning
- Market Research
- Pricing & Packaging
- Functionality & Features
- Design validation
- Go-to-Market Strategy
RealWear
Navigator Hardware experience.
Led the Product delivery of all on device experience for the RealWear Navigator series of devices. The worlds leading 'AI Voice' controlled wearable computers.
Led the Product teams that focused on on device experience, short term, and long term roadmapping of 'what comes next' including the use of Generative AI and Large language models (LLM's).
What was involved:
- Strategic positioning
- Feasibility studies
- Market Research
- Functionality & Features
- Go-to-Market Strategy
Poppys Food - B2C product.
As a fractional product leader, I am contracted to help in the implementation of new strategies to drive product innovation and market growth. Leveraging market insights and customer feedback,
Optimised product lines, improved supply chain efficiency, and enhanced brand positioning. Driving a focus on quality of ingredients, sustainability, and customer satisfaction is ensuring Poppy's is set for growth in 2025.
What was involved:
- Strategic positioning
- Market & customer Research
- Go-to-Market Strategy
SimplyVideo.
Co Founded, and led product design from zero to one, creating a mixed reality collaboration platform that helped frontline workers solve problems faster than ever before in the industrial workplace.
Built the Product, Engineering, and marketing functions to onboard enterprise customers from across the FTSE 100 and 500 in our first 18 months.
What was involved:
- Strategic positioning
- Market Research
- Pricing & Packaging
- Functionality & Features
- Design validation
- Go-to-Market Strategy
Microsoft Power Apps for RealWear.
Successfully led the integration and strategic relationships to bring Microsoft Power Apps on RealWear devices alive, streamlining operations for field workers.
This innovative solution enables hands-free access to
Microsoft Power Apps, boosting productivity and safety in industrial environments while enabling B2B customer to continue with the use of Microsoft Products
already scaled in their
corporate environments .
What was involved:
- Relationship Management
- Strategic planning
- Market Analysis
- User Experience Design
- Go-to-Market Execution
RealWear One mobile app.
Worked with my team to launch the RealWear One mobile app for iOS and Android. Designed to enhance the functionality and user experience of RealWear's hands-free, voice-controlled wearable devices.
This app simplifies device setup through features such as scanning a QR code to configure network settings and establish connectivity in seconds.
RealWear One has driven successful onboarding growth by 27%. Leading to high level of user retention.
What was involved:
- Functionality & Features
- Go-to-Market Strategy
- Customer validation
- Technical delivery
Get in Touch
Want to share more about your product and goals. Send me an email or call me and let's talk.