WhyProduct.com
WhyProduct.com
👋 Hello & Welcome.
I'm a people first, product leader with over 15+ years of experience based in Devon, UK. I prioritise people and have successfully led empowered teams in various B2B, B2C environments.
- I specialise in growing products and teams from pre-product/market fit, through scale up using product-led and sales-led growth methodologies.
- In my previous roles, I've led the transformation of B2B hardware-only businesses into user-centric, SaaS-enabled models, driven discovery for emerging technologies like generative AI, and built strategic roadmaps for complex international products. I’ve been hands-on in launching products from zero to one and have consistently driven high NPS scores by creating products that users love.
- My leadership philosophy is all about fostering a positive culture and enabling teams to excel in safe, healthy, and fulfilling environment.
How I work.
Before diving into my work history, I'd like to highlight my core areas of expertise, where I thrive, and how I collaborate with teams to drive customer and business growth. Here are my main areas of focus:
- Product and Growth Leadership: Building and coaching empowered teams, creating systems for strategic context, and facilitating quick, customer-focused actions.
- Product Management: Crafting product vision and strategy, focusing teams on key opportunities, and ensuring quality execution and delivery.
- Team Topologies and Development Process Design: Designing team structures and processes that fit the business culture and involve everyone appropriately.
- User Experience Research & Design: Maintaining skills in usability testing, participatory design, concept testing, content creation, and developing interactive prototypes.
- Product Operations: Streamlining workflows, implementing tools and processes to improve efficiency, and ensuring seamless coordination between cross-functional teams.
If you’d like to find out more or discuss working together, you can view my LinkedIn profile or email me via the contact form.
Looking at product Management, but want someone flexible ?
Building a product function or adding product management expertise can be complex. Fractional product leadership offers a flexible, cost-effective solution to establish a strong foundation, align strategy with business goals, and optimize processes—all without the commitment of a full-time role. With a seasoned product consultant, you gain data-driven insights, agile best practices, and streamlined workflows, ensuring your product roadmap delivers maximum value.
A fractional leader can jumpstart your product efforts, drive collaboration across teams, and enhance customer insights to refine your offerings. From setting up efficient hiring plans to scaling your team’s capabilities, we help build a high-performing product function tailored to your business’s unique needs and goals.
Curious about how product consultancy can transform your approach? Let’s connect over coffee (or your drink of choice) to discuss how we can drive impactful results together.
Recommendations
Work Experience
2024-PRESENT
Poppy's Food, Exmouth, UK
Contract Product leader.
Working in a contract position providing fractional strategic services. Working with the business leadership to help build a growth strategy for their B2C product in the pet food sector.
What's involved:
- Strategic positioning
- Market & customer Research
- Go-to-Market Strategy
- Product requirements delivery
- Market requirement reports
2022-2024
RealWear, Vancouver, Washington, USA.
Senior Director of Product.
Led the product team responsible for software and platforms at RealWear developing a long term strategy for success.
I worked across business units to develop a strategy and roadmap for integrating RealWear's first SaaS offering into an existing hardware business to drive increased revenue. Also delivering an App Marketplace that integrated 100's of 3rd party apps.
I also focused discovery work on the use of generative 'voice first' AI, and the integration of RealWear devices with Microsoft's AI eco system.
My key focus has been on drivers to enable product success by aligning functional groups such as sales, Engineering, Marketing, and Finance to deliver customer goals and needs.
What's involved:
- Growing and coaching a team of Product Managers to support our market efforts.
- Long-term product strategy and shorter term roadmap development and execution, alongside our Engineering Managers.
- Showing and growing the business value of our software platforms and partnerships, both with internal teams as well as customers.
2019-2022
SimplyVideo, Remote, UK.
Chief Product Officer and Co-Founder.
Led, built, and structured the Product, Engineering, and Marketing teams from zero to a 28+ team in 18 months. Delivered zero to one design and product specifications to engineering management to build a mixed reality collaboration platform that helped frontline workers solve problems faster than ever before in the industrial workplace.
What was involved:
- Zero to One Product design
- Customer insight mapping to inform product requirements.
- Long-term product strategy and shorter term roadmap development and execution, alongside our Engineering Managers.
- Built & mapped the Go-to-Market function
2003-2019
Multiple Product related roles.
A long history of Product related roles working with hardware, Software, SaaS, and more in the B2B and B2C space. Ask me more and we can dive into it.
Get in Touch
Want to share more about your product and goals. Send me an email, or call me and let's talk.